Klout is an online influence metric. The site gathers information from your twitter, linkedin, facebook, google+, instagram, and other online social media web sites, and calculates a score of how your online postings influence others on the good, ole interweb. This is an interesting metric because, if you are trying to have an impact on other users, you can experiment and see if your Klout score improves or declines. Having a metric is helpful because the internet can be a very large echo chamber, with no outside way to measure if all the bouncing around off the rocks has any actual impact on your readership.
Try Klout out yourself and see what your current score is. See how posting more content on various social media web sites impacts others that may follow what you are posting. Where Klout looks for its scoring is also interesting – you might investigate whether you should join one or more of those web properties. For example, I do have a google+ account, but rarely spend a lot of time with it. There are a number of people that have added me to their circles and post content on google+, but I don’t spend too much time on it. However, I thought I would check it out today. The Dalai Lama posted a comment that we ought to use the time we have in a meaningful way. Nice. If you aren’t using social media to get out your message, maybe now is a good time to start doing something!